MultiCare Health System

FOR IMMEDIATE RELEASE
CONTACT:
Todd Kelley (253) 403-1716

(TACOMA) – Recent MultiCare television, radio and print advertising campaigns have received national recognition for creativity and excellence.

MultiCare won several Aster Awards, which recognize excellence in health care marketing, including two gold medals. Gold medals were received for 2007 Mary Bridge Children’s Hospital transit and newspaper series advertising. MultiCare also won silver and bronze Aster awards for 2007 Gig Harbor MultiCare Medical Park print and television advertising.

The television ad produced for the Gig Harbor MultiCare Medical Park also won a bronze medal at the 29th annual Telly Awards, which honors local regional and cable television advertising.

Other awards include:

The 25th Annual Healthcare Advertising Awards:

• Silver: "Radio Advertising/Single Spot" for the Gig Harbor Medical Park Grand Opening;
• Bronze: "Newspaper Advertising/Series" for the Mary Bridge Children’s Hospital ad series that included "Tadpoles, "Mudpies," and "Cannonballs" ads;
• Merit: "Newspaper Advertising/Insert" for the Gig Harbor Medical Park Grand Opening;
• Merit: "Radio Advertising/Series" for the Mary Bridge Children’s Hospital "Tadpoles," "Mudpies," and "Cannonballs."

Summit International Awards

• Bronze: MultiCare Gig Harbor Medical Park television
• Bronze: Community Benefit Report in the "Annual Report" category
• Bronze: Print Advertising, Neurology

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MultiCare is a leading-edge, integrated health organization made up of four hospitals, numerous primary care and urgent care clinics, multi-specialty centers, Hospice and Home Health services, and many other services. A not-for-profit organization based in Tacoma, Washington since 1882, MultiCare has grown over the years in response to community needs. Today we are the area's largest provider of health care services, serving patients at 93 locations in Pierce, South King, Kitsap and Thurston counties.